Shopping Cart Abandonment
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1. Shopping Cart Abandonment: Why It Could Kill Your Business!
That sounded a lot extreme didn’t it?
Think about your website and when a shopper abandons their cart for whatever reason, distracted,
Shopping cart abandonment is a major problem for online retailers, it can and has lead to lost sales and customers. There are a number of reasons why shoppers may abandon their carts, including high shipping costs, unexpected fees, and complex checkout processes. Whatever the reason, cart abandonment can have a serious impact on a business’s bottom line.
2. The Consequences of Shopping Cart Abandonment:
Shopping cart abandonment can have a number of consequences for a business. First and foremost, it can lead to lost sales and customers. In addition, it can also damage a business’s reputation, as customers may view the company as being unreliable or unprofessional. Finally, cart abandonment can also lead to increased costs, as businesses may need to invest in new marketing and advertising campaigns to attract new customers.
3. How to Prevent Shopping Cart Abandonment:
There are a number of steps that businesses can take to prevent shopping cart abandonment. First, they should make sure that their shipping costs are reasonable and that there are no hidden fees. Second, they should streamline their checkout process to make it as simple and straightforward as possible. Finally, they should offer a variety of payment options to accommodate different customers’ needs.
4. The Takeaway:
Don’t Let Shopping Cart Abandonment Kill Your Business Shopping cart abandonment is a serious problem for online retailers. It can lead to lost sales and customers, damage a business’s reputation, and increase costs. However, there are a number of steps that businesses can take to prevent shopping cart abandonment.
By taking these steps, businesses can protect their bottom line and ensure that their customers have a positive experience.
Email sequence example:
- Once the cart has been abandoned for more than 8-hours (you can set any time-frame you want), start that day with a reminder email.
- 24-hours after the first email, a gentle ‘nudge’ email, with a link back to the cart and perhaps offer a 5-10% discount or add another complimentary item (Amazon is incredibly good at this), to entice them.
- IF the cart still sits in the lot by-itself, another email will be sent with a “are we parting as friends still”, this now gets into the mind of the person and typically they will either delete the item or they will complete the purchase here.